The Westerner Exposition Association

The Westerner Exposition Association is a registered Canadian nonprofit organization and agricultural society based in Central Alberta. It operates Westerner Park, a prominent event venue and exhibition facility located in Red Deer, Alberta. The association's primary mission is to provide facilities and services that support agriculture, trade shows, sports, entertainment, conferences, and community events, thereby generating significant economic and social benefits for Central Alberta.

History and Overview

The Westerner Exposition Association has a long-standing legacy spanning over 130 years, making it a cornerstone of event services and community engagement in Central Alberta. The organization functions as both an Agricultural Society and a registered charity, using generated revenue to reinvest in infrastructure and facility improvements to better serve the community.

Mission and Activities

The Association aims to deliver exceptional guest experiences through its diverse offerings, which include:

• Agricultural exhibitions and trade shows that showcase regional developments and innovations in farming and related industries.
• Sporting and entertainment events to engage the local community and attract visitors.
• Conferences and meetings that support business and professional networking opportunities.
• Various cultural and recreational activities that promote community spirit and participation.

By providing high-quality event facilities and programming, the association supports economic development in the region, attracting over 1.5 million visitors annually and generating approximately $150 million in economic activity[^5].

Facilities and Services

Westerner Park, managed by the Association, is a multi-purpose complex featuring indoor and outdoor venues suitable for a wide range of events. The park is a central hub for Central Alberta’s dynamic events calendar and benefits from a strong volunteer base, with over 300 active volunteers contributing thousands of hours annually toward the association’s operations and events.

Governance and Registration

The Westerner Exposition Association is a registered charity under the Canada Revenue Agency with the business registration number 119293256RR0001. Its charitable status allows it to comply with regulatory requirements and facilitate fundraising and grant applications to support its mission.

Community Impact

The organization’s activities and events foster community connection and contribute to the cultural and economic vibrancy of Central Alberta. Westerner Park’s long history and commitment to service continue to make it a vital asset for residents and visitors alike.